The first of its kind: how Porsche made the Cayenne really fast
Top of the range: The Turbo S of the first Cayenne generation and the current Cayenne Turbo GT.
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An all-terrain vehicle? Until well into the late 1990s, such an eventuality seemed far from appropriate for the Porsche world. “Hardly anyone could imagine that our brand would expand the sports car segment into the SUV realm,” recalls Klaus-Gerhard Wolpert, the first Vice President of the Cayenne model line. And yet 20 years ago, it did indeed happen – and it was a triumph. The Porsche legend was successfully transferred to a completely new market segment. A confident off-roader, luxurious travel companion and at the same time a highly emotive sports car – that’s the Cayenne’s recipe for success.
Stuttgart.
Episode 4 of the series "Porsche Cayenne - 20 years, 20 stories" is now available in the Porsche Newsroom: LinkWeb special in the Porsche Newsroom:
20 years of the Cayenne
20 years of the Cayenne on Social Media:
#C20Y on twitter
#C20Y on Instagram
#C20Y on Facebook
Ben Weinberger
Communications, Sustainability and Politics
Spokesperson Cayenne und Macan
+49 (0) 170 911 2097
ben.weinberger@porsche.deTexto
inglês (Porsche AG)
S22_3334
2022/07/15
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- Produtos
- Informativos de imprensa
- Cayenne
- Cayenne (E1)
The first of its kind: how Porsche made the Cayenne really fast