An all-terrain vehicle? Until well into the late 1990s, such an eventuality seemed far from appropriate for the Porsche world. “Hardly anyone could imagine that our brand would expand the sports car segment into the SUV realm,” recalls Klaus-Gerhard Wolpert, the first Vice President of the Cayenne model line. And yet 20 years ago, it did indeed happen – and it was a triumph. The Porsche legend was successfully transferred to a completely new market segment. A confident off-roader, luxurious travel companion and at the same time a highly emotive sports car – that’s the Cayenne’s recipe for success.
Episode 4 of the series "Porsche Cayenne - 20 years, 20 stories" is now available in the Porsche Newsroom: Link